Raqib Alafia - Health and Wellness monitoring App

ISQ partnered with Raqib Alafia to validate market demand, design high-impact pilots, and lead a full in-market deployment in the UAE — paving the way for a global launch. We delivered an end-to-end expansion sprint that included: 1. Market Opportunity Validation Identified high-need sectors — construction firms, insurance providers, and occupational health programs — where Raqib Alafia could deliver immediate value. 2. Pilot Structuring Designed proof-of-concept programs with clear success metrics to de-risk adoption and win stakeholder buy-in. 3. Embedded Local Representation Acted as Raqib Alafia’s on-ground business development team, managing relationships with insurance executives and major employers. 4.Regulatory Navigation Guided compliance positioning to ensure smooth procurement for non-medical, pre-screening use. 5. White-Labelling & Deployment Oversaw customization, branding, and rollout for UAE partners to accelerate adoption. 6. Global Launch Support Coordinated app readiness for iOS store release worldwide, enabling scale beyond the GCC. Outcome: - Pilots completed across UAE industries - 3× higher adoption vs. wearables among blue-collar workers - Screening time reduced from 20 minutes to under 2 minutes - Accuracy within ±0.1 g/dl compared to lab results - Now live on iOS worldwide - Currently enabling API integrations with custom features — connecting insurers and third-party platforms.