Vortex Consulting (Etisalat + KSA/UAE pilots)
ISQ partnered with Vortex to validate demand, open new markets, and deliver proof-of-concept pilots across the UAE and KSA — enabling a top-tier telco pipeline and testing commercial viability.
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Project Overview:
ISQ partnered with Vortex to drive market entry in the UAE and KSA by securing 32 proof-of-concept pilots and engaging Etisalat as a flagship account. Our team structured pilots with clear ROI metrics, supported third-party integrations, and acted as Vortex’s embedded local BD arm. The initiative validated real demand, surfaced critical product limitations early, and provided a proven playbook for future expansion — saving significant costs and de-risking scale-up.
Result and assistance:
We delivered an end-to-end expansion sprint that included: 1. Market Opportunity Validation Scoped demand for Vortex’s SaaS solution with Etisalat and regional enterprise buyers, benchmarking ROI against existing alternatives. 2. Pilot Structuring Designed 32 proof-of-concept pilots, each with success metrics tied to cost savings and integration performance. 3. Sales Enablement & Integration Support Worked alongside Vortex’s product team to align third-party integrations, pricing models, and ROI analysis to local buyer expectations. 4. Embedded Local Representation Acted as Vortex’s in-market business development team, managing conversations with telecom executives and enterprise accounts across UAE and KSA. 5. Risk & Product Validation Delivered feedback loops from pilots to uncover inherent product limitations, helping Vortex re-calibrate feature sets for future deployments. Outcomes: - 32 pilots launched across UAE & KSA - High-level engagement secured with Etisalat - Integration frameworks and ROI models validated with real buyers - Key product disadvantages identified early, saving Vortex significant expansion costs - Playbook established for future market entries